Greg Jelden is a diplomacy-driven, strategic-thinking, and well-respected cannabis industry leader with 20-plus years of experience as an established cultivator, manufacturer, and distributor. He is the co-founder of Canna Management Group which currently or has represented large testing labs, retail locations, manufacturing, and distribution facilities. Greg has launched multiple brands to market, overseeing a state-of-the-art 30,000 sq ft 700 light indoor facility including Zanna, Soilgrown Solventless, Happy Stix, and Badass

Greg builds fully integrated and vertical business models creating infrastructure, executive summaries, projections, and SOPs. He successfully grew his first cannabis company Gourmet Gardens, originators of Birthday Cake OG, from a small garage grow to one of the largest operations in Southern California in Prop 215.

Greg also shares his years of experience in real estate and owning a world-class talent agency with both national and international artists to help celebrities and high-profile athletes launch their cannabis brands.